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The purpose of this paper is to share St John Fisher College Library's marketing approach to recruiting and retention of parents within the higher education community.

The objectives of this paper are achieved by connecting local experiences with other parent initiatives on university campuses throughout the country. The paper takes the approach of addressing marketing strategies for recruitment and retention of parents, while also including opportunities for these strategies to be applied.

The findings display the library's ability to contribute to their campus recruitment and retention goals while assisting parents in connecting to the library in an informational and emotional capacity.

This paper presents the academic library's perspective on a higher education initiative focused on targeting parents during the recruitment and retention processes. Academic librarians will find the most value in this paper by finding step‐by‐step guidelines for implementing the experiences shared by St John Fisher College's library.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

According to Alan Kay, inventing the future is the best way of predicting what is going to happen. However, the wise words of this eminent US computer scientist are not taken on board in every company. Such firms are skeptical towards innovation and accordingly cagey in their approach. There is no denying that innovation equals uncertainty and is clearly a risk‐laden pursuit at the best of times. Many organizations therefore play safe by confining their search for new knowledge to existing domains. This means that specific ways of thinking dominate and management is biased towards channels it is already familiar with. Some might argue that sticking to the tried and trusted makes sense. However, any reluctance to look further afield for solutions hardly maximizes the chances of success. And adopting a narrow focus raises the danger of complacency creeping into the equation. Why? Because some leaders suppose that familiarity with the research domain will make innovations easier to identify. In the long run, that can prove a costly assumption to make.

Organizations can enhance prospects of successful innovation by setting broader objectives and considering knowledge and information from a wide variety of sources. A funding bias towards projects with greater potential should be adopted.

Exploring potential new energy sources and technological advancements can help firms to operate more efficiently and reduce their carbon footprint.

The briefing saves busy executives and researchers' hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

As the First Lady, Michelle Obama stated that she had a number of priorities but that the first year would be mainly about supporting her two girls in their transitions to their new life in the White House. Her choice to be mom-in-chief drew unusually intense and rather puzzling, scrutiny. The chapter briefly discusses the range of reactions along the political spectrum as well as African-American feminists’ analyses of the stereotypes of Black women underlying those reactions. This analysis engages the debates from a different perspective. First, the chapter addresses the under-theorizing of the racialized gender norms embedded in the symbolism of the White House and the role of First Lady. It challenges the presumption of traditional notions of true womanhood and the incorrect conclusion that mothering would preclude public engagement.

Second and most importantly, this chapter argues that there are fundamental misunderstandings of what mothering meant for Michelle Obama as African-American woman. Cultural traditions and socio-historical conditions have led Black women, both relatives and non-kin, to form mothering relationships with others’ children and to appreciate the interdependence of “nurturing” one's own children, other children, and entire communities. Those practitioners whose nurturing activities encompassed commitment and contributions to the collectivity were referred to as community othermothering. Using primary sources, this chapter examines in detail Michelle Obama's socialization for and her practice of community othermothering in her role as First Lady. Attention is focused on her transformation of White House events by extending hospitality to more within Washington, DC, and the nation, plus broadening young people's exposure to inspiration, opportunities, and support for setting and accomplishing their dreams. Similarly, the concept of community othermothering is also used to explain Michelle Obama’s reinterpretation of the traditional First Lady's special project into the ambitious “Let's Move” initiative to end childhood obesity within a generation. The othermothering values and endeavors have helped establish the White House as “the People's House.”

Today's competitive market is very dynamic. New rivals emerge and customer expectations change—sometimes overnight. This case illustrates the following elements of supply chain management: Offshoring, Global Network Design, Country Selection and Facility Location.

If you knew one of your child’s friends smoked pot with her mom, would that worry you? If you knew another one of your child’s friends spoke in tongues, would that worry you more or less?

The overall objective of this chapter is measuring the effect of key economic indicators and trends on the media reputation of an emergent country. The case analyzed is that of Chile, since 1990–2015. To deal with our objective, we measured the media reputation of Chile following validated criteria by Deephouse (2000).

A regression analysis was conducted to test our hypothesis that the coefficient of media favorableness (CoMF) of a country depends on the favorable or unfavorable trend of key economic indicators of the country. The dependent variable of our model was the Chilean CoMF. Independent variables were the monthly GDP variation, the monthly unemployment rate, the monthly average of the stock exchange index, the monthly average fuel price, and the monthly average copper price (a very important commodity to Chile).

Our results demonstrate that key economic indicators have a significant positive bearing on the media reputation of an emergent country as Chile, that is, when an emergent country is doing well economically, the press with a global scope tends to improve the reputation of that country, showing a more favorable image about it. In consequence, our hypothesis is supported. In the case of an emergent and small Western country as Chile, the price of commodities appears as the most important predictive indicator of its favorable or unfavorable country reputation. Other implications are discussed in the study.

The purpose of this paper is to examine consumer perceptions across various countries, and uses content analysis in order to compare individual countries’ perceptions of ethicality over three business domains: price, product and service.

The data encompasses measurements from 18 countries including the USA and countries in Eastern and Western Europe, Latin America, Asia and the Middle East Hofstede’s cultural dimensions and the gross national income purchasing power parity were explored to explain the differences in focus between countries.

The results indicate that Mexico and Argentina place a higher focus on price, while Russia, China and India place a greater focus on the product element. In terms of ethical perceptions of service, only Brazil places high focus on this domain. The results indicated that uncertainty avoidance was significant for five of the six countries focusing on price, suggesting that price provides a level of certainty and therefore less ambiguity.

The importance of this study is based on the idea that consumer trust is vital to the efficient running of economic activity.

The price of a painting is determined by multiple variables, including color-related variables. Colors are important in an economic analysis. This study aims to analyze the paintings executed by Jean-Michel Basquiat (the famous street artist from the 1980s' New York City) and sold at auction to study the potential effect of color intensity, luminosity and color contrast on the prices of his paintings. The authors also study the case of the op art master, Carlos Cruz-Diez, as a robustness analysis to the main results. The analysis that the authors present may be of interest to academicians and to participants in the art market.

The authors run a hedonic regression model considering 306 paintings (executed by Basquiat alone), and 41 works painted collaboratively between Basquiat and Warhol and sold at auction (2003–2017). The data and the images corresponding to each painting were hand-collected from the websites of several auction houses and complemented with information obtained from the Artprice and Blouin websites.

Increases in color intensity, luminosity and color contrast have a positive effect on art prices. The authors also find that color intensity is even more recognized (as reflected by higher prices) for paintings belonging to Basquiat's most appreciated (understood as most expensive) artistic period (1980–1983) and during the second part of the sample period (2011–2017). The authors find similar results for Cruz-Diez. The authors also estimate that Basquiat's artworks made collaboratively with Andy Warhol are worth 55% less than those made only by Basquiat. An investment in Basquiat's paintings generated an average annual compounded return of 16.81% (2003–2017), clearly overperforming the S&P 500.

The main limitation of the hedonic regression method lies in the need to have a significant and varied sample to identify the true effect of each variable on the price of the good. Another limitation is that we are only able to use art prices from auctions, as this is the only comprehensive source of data that is publicly available. These two limitations are common to all studies that use the hedonic pricing model. This paper has implications not only for the art pricing (and more generally, asset pricing) literature, but also for the fields of psychology and marketing.

This is the first paper that highlights the importance of analyzing the price impact of color intensity throughout the artistic periods of a painter, finding that color intensity is even more appreciated (as reflected by higher prices) for paintings belonging to an artist's most recognized period. In the case of color contrast, the authors present a novel way to estimate this variable.

El precio de una pintura está determinado por múltiples variables, incluidas las relacionadas con el color. Los colores son importantes en el análisis económico. En este trabajo, se analizan las obras realizadas por Jean-Michel Basquiat (el famoso artista callejero latino de la escena artística neoyorquina de los años 80) y vendidas en subasta, para estudiar el efecto potential que la intensidad del color, la luminosidad y el contraste de sus pinturas pueden tener sobre sus precios También estudiamos el caso del maestro de op-art, Carlos Cruz-Diez, como análisis de robustez a nuestros principales resultados. El análisis que presentamos puede ser de interés tanto para académicos como para participantes del mercado del arte.

Realizamos un modelo de regresión hedónica considerando 306 obras (pintadas solo por Basquiat), y 41 obras realizadas de manera colaborativa entre Basquiat y Warhol y vendidas en subasta (2003–2017). Los datos y las imágenes correspondientes a cada obra fueron recolectados a mano de los sitios web de varias casas de subastas y complementados con información de los sitios web de Artprice y Blouin.

Incrementos en la intensidad, luminosidad y contraste del color (variable para la que proponemos una nueva medida), inciden positivamente en los precios del arte. También encontramos que la intensidad del color es aún más reconocida (como se refleja en los precios más altos en las subastas) para pinturas pertenecientes al período artístico más apreciado de Basquiat (1980–1983), entendido como el más caro, y durante la segunda parte del período muestral (2011–2017). Además, hallamos resultados similares para Cruz-Diez. De igual forma, estimamos que las obras de arte de Basquiat realizadas en colaboración con Andy Warhol valen un 55% menos que las realizadas solo por Basquiat. Una inversión en las pinturas de Basquiat generó un rendimiento compuesto anual promedio del 16,81% (2003–2017), claramente superando el rendimiento total del índice S&P 500.

La principal limitación del método de regresión hedónica radica en la necesidad de contar con una muestra significativa y variada para identificar el verdadero efecto de cada variable sobre el precio del bien en estudio. Otra limitación consiste en que solo es posible utilizar los precios de las obras de arte que son vendidas en subastas, ya que esta es la única fuente completa de datos que está disponible públicamente. Estas dos limitaciones son comunes a todos los estudios que utilizan el modelo de precios hedónicos. El artículo tiene implicaciones no solo para la literatura sobre precios de arte (y, más en general, sobre los precios de los activos), sino también para la literatura sobre psicología y mercadeo, en donde el estudio del impacto de los colores en las emociones y en el atractivo de un producto son de suma importancia.

Este es el primer estudio que destaca la importancia de analizar el impacto en precios de la intensidad del color a lo largo de los períodos artísticos de un pintor, debido a que se determinó que la intensidad de color es aún más apreciada (como se refleja en los precios más altos en las subastas), para las pinturas pertenecientes al período artístico más reconocido de un artista. En el caso del contraste de color, se propuso y utilizó una forma novedosa de estimar esta variable.

Many apparel brands use growth strategies that involve extending a brand’s line horizontally (same price/quality) and/or vertically (different price/quality). While such opportunities for growth and profitability are enticing, pursuing them could dilute a highly profitable parent brand. Categorization theory’s bookkeeping model and the cue scope framework provide the theoretical framework for this study. The purpose of this study is to test whether specific attributes of a line extension (i.e. direction of extension, brand concept, price discount and perceived fit) make a parent brand more susceptible to dilution.

This experimental study manipulates brand concept (premium or value brand) and price level (horizontal or vertical: −20per cent, −80per cent) and measures perceived fit to test effects on parent brand dilution. ANOVA and t-tests are used for the analysis.

Vertical extensions dilute the parent brand, but horizontal extensions do not. Dilution is strongest for premium (vs value) brands and when line extensions are discounted (i.e. −20per cent or −80per cent lower than the parent brand), regardless of the perceived fit between brand concept and brand extension price. Overall, brand concept is the strongest predictor of parent brand dilution in the context of vertical-downward extensions.

This study establishes which factors emerge as important contributors to parent brand dilution. Although previous studies on brand dilution are abundant, few studies have compared the effects of horizontal and vertical extensions on brand dilution. This study offers strong theoretical as well as practical implications.